Research Question:
How do societal expectations around haircare and “tamed” hair standards for women, especially Black women, influence environmental harm through product use?
My Idea:
For my Praxis project, I am exploring the connection between beauty standards, gender, race, and environmental degradation within the hair care product context. Beauty standards historically have required women to domesticate their hair, and for Black women specifically, this has meant straightening or smoothing natural curls to fit within Eurocentric standards of beauty. These norms have also been further reinforced by the beauty industry, which has encouraged using a broad array of hair care products involving chemicals such as silicones, sulfates, and parabens to enable women to obtain this “tamed” appearance. Nevertheless, extensive use of these products has an extremely potent environmental effect. Not only does this chemical substance cause pollution, but the over-packaging and promotional tactics of these products promote a non-sustainable consumption pattern. I aim to reveal the effect of these beauty standards on women’s body image, along with the environment. I also want to address how green or natural versions of typical products might impact women, particularly Black women, to make eco-friendly choices without experiencing the need to compromise beauty standards or needs.
My Plan:
I plan to research three major haircare brands that are popular among Black women, like SheaMoisture, Carol’s Daughter, and Mizani. I’ll look closely at the ingredients in their products to understand what chemicals are being used and what impact they have on the environment, particularly in terms of pollution and waste. I’ll also explore the sustainability of their packaging and the claims these brands make about their environmental practices. A key part of my project will involve investigating whether their products live up to their “eco-friendly” marketing or whether they are simply using greenwashing tactics to sell more products. Additionally, I’ll analyze how these brands market themselves to Black women and how they reinforce (or challenge) beauty ideals. This will involve reviewing product advertisements, social media campaigns, and customer feedback. I will also research alternative, more sustainable brands or DIY haircare solutions that focus on natural ingredients, offering women eco-friendly choices that don’t compromise beauty standards. Through this, I hope to examine whether the beauty industry is evolving to support both gendered beauty standards and environmental sustainability.
What I Hope to Achieve:
Through this project, I want to spark a conversation about the intersection of beauty, race, and the environment. Specifically, I hope to raise awareness about how the societal pressures for Black women to “tame” their hair contribute not only to personal insecurities but also to environmental harm. I plan to create a detailed report comparing the environmental impact of well-known haircare brands with more sustainable alternatives. This report will be paired with an infographic, which will provide a visual summary of my findings and offer easy-to-understand information on harmful chemicals, waste, and more sustainable options. My goal is to encourage women, particularly Black women, to rethink their beauty choices and make more informed decisions that align with both their beauty ideals and environmental values. I also hope to challenge the notion that women need to conform to Eurocentric beauty standards and promote the idea that beauty should be diverse, inclusive, and sustainable.
Why My Plan Will Be Effective:
This plan is effective because it addresses a unique intersection of environmental issues, race, and beauty standards. By focusing on popular beauty brands and comparing their claims to independent research, I aim to highlight the gap between marketing rhetoric and reality. Many consumers are unaware of the environmental impact their beauty routines have, and by providing accessible, visual tools like an infographic, I can make this information more digestible. The combination of research, analysis, and visual storytelling will make the findings compelling, while also providing women with alternative options for their haircare needs. Ultimately, my project will empower consumers, particularly Black women, to make better, eco-conscious choices without feeling pressured to conform to outdated beauty norms. It will also help shift the beauty industry toward more sustainable and inclusive practices, promoting both self-empowerment and environmental stewardship.